United Airlines hit all the headlines last week after a passenger was dragged violently from a plane because the airline had been overbooked.
Above is the shocking video of the incident, in which he is shown bleeding from the mouth and apparently disoriented. Several passengers on the flight took footage during the incident and have subsequently uploaded their respective videos to social media urging people to share it.
It didn’t take long for the video to go viral on social media reaching millions of views and then being picked up by the mainstream media networks. This ultimately provoked fury around the world.
The incident sparked international condemnation and allegations of racism over the airline’s treatment of the Asian man. Many users promoted hashtags #NewUnitedAirlinesMotto and #BoycottUnitedAirlines and thousands of anti-united memes have flooded social media.
Even the social media departments of competitors are taking advantage over the situation.
Shares for United fell dramatically following the exposure to the incident, temporarily wiping close to $1bn off the company’s total market value, according to Thomson Reuters data, ending the day with a loss of about $250m.
Maybe United will think twice before beating their customers.
The world’s largest taxi firm, Uber, owns no cars. The world’s most popular media company, Facebook, creates no content. The world’s most valuable retailer, Alibaba, carries no stock. And the world’s largest accommodation provider, Airbnb, owns no property. Something interesting is happening according to Tom Goodwin, an executive at the French media group Havas.
Some of these, as you may be aware, are sharing economy platforms. Not sure what that is? Sharing economy is the economic activity that involves individuals buying or selling usually temporary access to goods or services especially as arranged through an online company or organisation. Even if you may not have been familiar with this term, i’m sure you have been exposed to brands using this platform at some point or another.
Since it’s relatively recent emergence, business is already BOOMING.
According to PWC Analysis, since 2013 to 2015 revenues and value of transactions have almost double on year on year.
What is astonising is the fact that that n just over 10 years, PWC predicts that the value of the sharing economy will increase by to $335 billion. That’s some serious coin!
However there may be some things to consider. Have a look at the video below (start at the 1:00 mark if you want to just get to the point).
You can’t argue with the facts that the Sharing Economy is here to stay. But there are legitimate concerns with the sharing economy surrounding consumer safety, insurance liability, and government regulations.
So my question to you guys is: Should these companies be more accountable in addressing these matters or is it up to governments and regulatory bodies to govern these issues more closely and ensure that they are being adhered to?
You can officially add Facebook to the list of software that companies may seek to use in communicating with their employees.
In October last year Facebook launched their business-centric social media platform WORKPLACE, where it combines the popular social network with collaboration and communication tools.
For those who haven’t heard of it yet, it’s basically a professional version of the Facebook social media service and messenger, which has been designed to compete with Yammer, Slack and other similar products.
Facebook states that it is a platform that connects everyone in the company and turn ideas into action through functions like group discussion, a personalised News Feed, and voice and video calling and live videos.
With over 1,000 companies already using Workplace and 100,000 groups have already been created from its pilot program, more are project to jump board in the upcoming months. As reported by TechCrunch, some of the early customers that Facebook has signed up have included 36,000 employees at the carrier Telenor, and 100,000 employees at the Royal Bank of Scotland, and today Facebook’s announcing more such as Danone (100,000 employees), Starbucks (238,000 employees) and Booking.com (13,000).
Here is a look into how Starbucks has been using the platform.
What I found really interesting was the example given how a store manager saw that a particular product that was not on their official beverage list selling quite high volumes based on what he had seen on Instagram. Within a 24 hour period nearly 40 other store managers responded noticing similar results. Ultimately this was picked up by their category marketing team and by the following morning it was added to the official beverage list.
The speed of the implementation of this was quite astonishing. From a digital marketing point of view, it is crucial for businesses to be able to be on top of trends and offer products that consumers value in a timely manner. This way of communication seems to allow pertinent information to flow through much quicker up the organisation chain of command as opposed to the traditional methods that may have taken weeks or months to implement, thus saving potentially millions on missed sales opportunities.
About 4 years ago, I got myself into the “Insta-game” purely by accident.
At that time I had just learnt of a new product development overseas called e-shisha and I was very curious to see how it would go in Australia. Being young and daring, I started my first ever business venture called Mimstick.
I didn’t have a lot of experience or resources at the time and therefore started to analyse what some of my competitors where doing. I noticed a lot of them were primarily focussing on Instagram as their main platform for trying to engage with their customers. So began my travels through the rabbit hole of the Instagram world.
Long story short, the page did well. It didn’t have a large following, but I was quite surprised to see how much interaction and engagement I was receiving during my short time of using it. However knowing that the product I had chosen was a bit of a fad and was not something that I wanted to invest my time in for the long haul, I eventually sold the company and moved onto other ventures.
Although I no longer had a reason for running Instagram accounts at that time, I couldn’t help but think what an amazing shift that social media was having on the way it would influence the consumer’s journey mapping leading to a purchase. This thing called Instagram was going to be the next best thing.
In retrospect, it makes perfect sense now to see why this shift in digital marketing was occurring. However at the time, getting into the Instagram world was more of a hunch than anything. I remember noticing posts with images on Facebook would do much better than long posts that were too “wordy”. making me think of the ever-so-decreasing nature of people’s attention span in our technology dependant generation. People wanted to consume content fast and faster! Well if a picture paints a 1000 words, then Instagram was definitely going to Boom!
I was right! There has been an increase of 100M to over 600M users since I began the account and it is increasing significantly. According to TechCrunch, “Around 80 percent of Instagram’s 600 million monthly users are international. And if Instagram Stories continues on this trajectory, it could prove bigger than the app it copied (referring to Snapchat).”
Image source: https://tctechcrunch2011.files.wordpress.com/2016/12/instagram-600m-2016-12.png?w=2048&h=1152
So I created an account named @gentlemenschoice just out of fun. Today, I have over a million followers across the a few different pages. With the change in companies focussing more and more on digital marketing avenues as opposed the more conventional methods, the page has been for a while a large platform in advertising for many successful companies including Daniel Wellington, MVMT, Calibre, GaryVee etc.
Also due to the analytics options available on the accounts directly through Instagram, it allows us to understand why these brands are choosing promote themselves more and more with large influencers rather as opposed to advertising directly through Instagram’s sponsored post functions. These Insight functions of larger pages, allow companies to easily find influencers that align perfectly with their target demographic more organically and much more cost effectively.
For my next post, I will go through some of things that have helped me to really grow my account to guide anyone who may be interested in growing accounts of their own.
I would love to get your feedback on what you thought of this post and also anything you may want me to cover for my next post!