You can officially add Facebook to the list of software that companies may seek to use in communicating with their employees.
In October last year Facebook launched their business-centric social media platform WORKPLACE, where it combines the popular social network with collaboration and communication tools.
For those who haven’t heard of it yet, it’s basically a professional version of the Facebook social media service and messenger, which has been designed to compete with Yammer, Slack and other similar products.
Facebook states that it is a platform that connects everyone in the company and turn ideas into action through functions like group discussion, a personalised News Feed, and voice and video calling and live videos.
With over 1,000 companies already using Workplace and 100,000 groups have already been created from its pilot program, more are project to jump board in the upcoming months. As reported by TechCrunch, some of the early customers that Facebook has signed up have included 36,000 employees at the carrier Telenor, and 100,000 employees at the Royal Bank of Scotland, and today Facebook’s announcing more such as Danone (100,000 employees), Starbucks (238,000 employees) and Booking.com (13,000).
Here is a look into how Starbucks has been using the platform.
What I found really interesting was the example given how a store manager saw that a particular product that was not on their official beverage list selling quite high volumes based on what he had seen on Instagram. Within a 24 hour period nearly 40 other store managers responded noticing similar results. Ultimately this was picked up by their category marketing team and by the following morning it was added to the official beverage list.
The speed of the implementation of this was quite astonishing. From a digital marketing point of view, it is crucial for businesses to be able to be on top of trends and offer products that consumers value in a timely manner. This way of communication seems to allow pertinent information to flow through much quicker up the organisation chain of command as opposed to the traditional methods that may have taken weeks or months to implement, thus saving potentially millions on missed sales opportunities.