Within the last couple of decades there have been some amazing new advancements in the tech industry that has changed the way we live our daily lives, with one that truly stands out for me the most, the smartphone. We now have the power of a desktop computer and a professional camera that can fit into the pockets of your jeans, that is now making technology available to us directly that was not possible even just a few years ago. One in particular is the Augmented Reality (AR).
Ever since the the Pokemon Go craze of last year, the world witnessed the sheer pandemonium that ensured. People were obsessed. It was something that we could not quite understand fully, but we loved it.
In my last blog, I discussed the introduction of Augmented Reality filters into Instagram, albeit being a copy of what Snapchat has been doing over the last couple of years. Although they are minor forms of AR, it is something that we are growing to accept as part of the norm. Whether you are a fan or not of the tech, it is apparent AR is going to have a large influence on digital marketing in the near and distant future.
The Verge predicts that “Ubiquitous and free-to-use AR built right into our smartphones is fast approaching”. This is open season for advertising companies to promote their brands through AR. When you think about it, every surface (be it the wall, the floor or the sky) is a potential space for advertising overlays as the digital and physical worlds merge in new ways.
Last month, Mark Zuckerberg stated “That’s always been the mission at Facebook: to connect people, digitally, in ways they could never do in the physical realm.” He strongly believes that the future of smartphones lies in AR.
Snapchat is also rolling out a new augmented reality ad unit that lets marketers pay so that users can see images or words overlaid on the world around them through their smartphone’s camera.
So what do you this? Is AR the future in marketing?