First it was “Stories” and now Instagram has furthered it’s copy of Snapchat yesterday by launching the last remaining differentiating attribute that Snapchat had over Instagram.
Yes that’s right, as of yesterday, the cloning is complete. Instagram Stories has now added the copycat of Snapchat’s beloved augmented reality selfie filters that Snapchat. With eight different filters are now available, these filters can be used in any of Instagram’s shooting modes — photo, video, or even Boomerang
Naturally you would think that there is grounds for a potential law suit here right? Snapchat wouldn’t have a case against Instagram “unless they are copying the underlying source code, or perhaps the exact way it looks.”
Since vital things have been changed and algorithms are totally different, looks like Instagram is in the all clear…at least for now.
Instagram is also adding a few new features that will be trumping Snapchat’s own application. User’s will now be able to add hastag “stickers” to a photo or video when posting to their stories. This will allow the views to click on the stickers and be able to explore other media that’s been shared with the same hashtag the same way you can already apply the “Geostickers” showing your current location.
Already since the start of Instagram introducing stories in October 2016, over 200 million users are using the function on a daily basis. This far exceeds Snapchats total amount of 166 million users. With Instagram already reaching a total of 700 million users total earlier this month, the number of Instagram Story user are still projected to increase. Great news for Instagram through right?
This has flown into profitability for Snapchat who after showing promising signs in it’s IPO, the decline in the growth rate of users has led to lose 25 percent of its share price value.
Since Oct 2016 there has already been reports of a 15-40% drop in Snapchat Stories views, as well as a broad decline in usage for the format among monitored accounts since the arrival of Instagram stories. Now with the augmented reality filters, the Live streaming, the ability to Swipe up to go directly to websites (for certified accounts only) and the hashtag stickers, it only appears to be downhill for Snapchat from here on.
However I would love to hear what you guys think? Do you agree or disagree?